Why you should send seasonal greetings + a fun FRIDAY FREEBIE!
As the year comes to a close, Christmas provides a perfect opportunity for us as travel professionals to connect with our clients in a warm, personal way. Sending Christmas greeting cards is not just a thoughtful gesture - it’s also a smart marketing strategy that can enhance your client relationships, build loyalty, and even generate referrals. Here’s why it’s worth including seasonal greetings in your marketing plan, along with some ideas for what to write.
Benefits of Sending GREETINGS Cards
Strengthening Client Relationships
A personalised card shows clients you value them beyond their business. It helps create a stronger emotional connection, which can increase their loyalty and trust in your services.Keeping Your Brand Top of Mind
A beautifully designed card reminds clients of the positive experiences they’ve had with your services. It ensures your business remains on their radar when they start thinking about their next trip - probably the day after Christmas!Creating a Sense of Exclusivity
Receiving a thoughtful, festive card makes clients feel special, especially when it’s tailored to them. This can reinforce their choice in trusting you as their travel advisor.Encouraging Repeat Business and Referrals
A heartfelt message during the season can leave a lasting impression, especially when it isn’t expected - so use the opportunity to stand out, encouraging clients to return for future bookings or recommend your services to friends and family.Showcasing Your Brand Personality
Whether your card is fun and festive, elegant and sophisticated, or warm and cozy, it’s a chance to reflect your brand’s style and values in an authentic way.
Here’s your Friday Freebie! A simple greeting card template inspired by our White Christmas themed brand board. Click here to get the template and read on for some wording suggestions to personalise your template.
“White Christmas” Greetings Card Template - #fridayfreebie
Messaging ideas for different styles
Depending on your clients and the tone of your travel business, you can tailor your Christmas card messages to suit. Here’s some inspiration…
Travel-themed Greeting
“Wishing you a wonderful holiday season and exciting plans for the year to come.”“Warmest wishes for a festive season - and here’s to planning your next great adventure!”
“Season’s greetings! Here’s to a holiday season filled with joy and inspiring destinations ahead.”
Polished + Professional
“Wishing you a wonderful holiday season and looking forward to planning your next journey in 2025!”“Season’s greetings and heartfelt thanks for allowing me to curate your travel experiences this year.”
“Warm wishes this festive season. Looking forward to helping you plan your next getaway.”
Light + Festive
“Merry Christmas! May your holidays be merry, bright, and filled with wanderlust.”“Here’s to a holiday season as exciting as your next adventure - wherever that may be!”
“Wishing you a wonderful holiday season and a year full of adventures.”
Destination Inspired
“Forget the sleigh - how about a beach getaway?! Warm wishes for a season full of relaxation, joy, and daydreams of your next adventure - let’s make that happen in the New Year!”“Wishing you a magical festive season and a New Year sprinkled with a little pixie dust!”
“Merry Christmas! Here's to a joyful season and exciting new journeys ahead as you sail into 2025.”
Friendly + Warm
“Season’s greetings to you and yours. I have loved organising your travel experiences this year. I look forward to helping you discover more incredible destinations in 2025.”“Season’s greetings! I hope your holidays are filled with love and laughter. Looking forward to helping you plan your next adventure in the year ahead!”
Minimalist + Simple
“Merry Christmas and happy travels in the year ahead!”
“Wishing you a joyful Christmas and a year full of beautiful escapes.”
“Happy Holidays! Here's to new journeys and unforgettable memories in 2024.”
By sending thoughtful Christmas greetings, you not only spread festive cheer but also nurture relationships that help grow your business. So, take the time to craft beautiful cards that reflect your brand and the value you place on your clients - it’s a small gesture that can lead to big results! And, you don’t need to print these cards - you can share your seasonal greetings with ease by creating in Canva and downloading as a JPG or PDF to send digitally! It’s quick, eco-friendly, and just as personal, so send by phone, email or social media, and spread the joy instantly, knowing you’ll be the first person they think of when planning their next trip!
For Travel Income Society Members, this template has been added to the collection for you to access at any time.
