Sun, Sand, and Strategy: Prepare for Summer 2025 Bookings!
The Countdown to Summer 🌞 2025: It's Closer Than You Think! 🌴
Can you believe we’re less than 175 days away from the start of summer 2025? It’s the perfect time to turn your clients' travel daydreams into reality!
Whether they're craving sun-soaked beaches, thrilling adventures, or relaxing escapes, the two weeks right after Christmas are golden for locking in their summer plans. Why? Because we can give the early birds the best deals, the pick of the places, and plenty of time to savor the anticipation.
Ready to prep an irresistible social marketing campaign that captures their excitement and drives bookings? Let’s dive into how you can make the most of this prime planning season! Here are a few ideas for different marketing channels that you can do for free…
campaign goals
Theme: "The Great Escape 2025: Book Early and Save"
Focus on escaping to relaxation, quality family time, adventures to write home about, or luxury to indulge in that suit your travel niche.
Highlight why booking early is beneficial - better prices, availability, and peace of mind.
Goals:
Drive bookings for Summer 2025.
Grow your email list for long-term client engagement.
Build brand recognition by showcasing your expertise in summer destinations.
free summer sales promo
Social Media:
Use Carousels, Reels and Stories on Facebook, Instagram, and Pinterest that highlight stunning summer destinations, special deals, or insider travel tips and a strong Call-To-Action encouraging engagement, so you can reach out in reply.
Seek out the socials of past clients and engage with their seasonal content or even pop them a seasonal greeting message - this puts you and your Summer 2025 content front of mind.
Start a countdown to summer with engaging posts that tease upcoming deals, top destinations, or sneak peeks of travel packages.
Use Canva templates to create eye-catching visuals that highlight "Only X days left to book for Summer 2025!"
Offer personalised consultation calls to discuss potential trips.
Share client successes during the campaign (e.g., “Our client just snagged an incredible deal for their summer getaway!”). Social proof is so powerful.
Encourage your audience to create their own summer vision boards by sharing Canva templates for them to fill in with their dream destinations, vacation experiences, and bucket-list adventures.
Create a hashtag (e.g., #Summer2025TravelGoals) to promote user-generated content and allow followers to share their vision boards with your community.
Host a virtual session:
If you’re feeling brave, you could host a free Zoom session or Facebook Live where you discuss travel tips, destinations, and planning for summer 2025. Live events give you the chance to interact with potential clients and showcase your expertise, helping you establish connections and build your client-base.
Offer a free travel planning guide or checklist at the end of the session (you can create one using Canva templates) - be sure to brand it and clearly include your contact details.
GET Personal:
Promote a limited-time free consultation for clients looking to plan their Summer 2025 getaway. This is a great way to engage potential clients and offer your expertise, which may lead to bookings. It’s a no-cost way to personally connect with clients and provide tailored advice.
Use Canva to create visually appealing graphics to promote this free offer across your social media channels.
Create a blog post or email newsletter offering helpful tips for clients planning their summer getaways, like how to find the best travel deals, what to pack for a summer cruise, or the must-visit spots for 2025 tailored to their destination interests and travel style.
With social media, the post-holiday season doesn’t need to be expensive to see great results. These free and simple strategies will help you connect with your audience, build anticipation for Summer 2025, and generate valuable leads - all while keeping your marketing budget intact!
need A jump START?
Choose your Canva templates from the Template Store and you can start implementing these ideas today, to make 2025 your best year yet! You can grab the free social media template below by clicking on it.
Travel Income Society Members will find templates to use for social strategy in The Hold. Want access to all the content as part of a monthly subscription? Click Travel Income Membership.
Free social media (Instagram post) template
